THE WORK
Here are some samples of the hundreds of assets I've created to help companies of all types thrive including SaaS technology companies, digital agencies, consulting firms, nonprofit institutions, and more.
Thought Leadership
Blog Posts
White Papers
Articles
Case Studies
Infographics
Newsletters
- The Complete Guide to Change Management
- Change Management Success Checklist
- 6 Priorities of a Modern CLO
- The New Sales Enablement Tech Stack
- Sales Call Research Report
Blog Posts
- How to Use AI Tools (like ChatGPT) for Sales
- 3 Sales Content Metrics You Should Be Tracking
- What is Sales Enablement?
- Traditional Sales Learning Is Failing Manufacturing Teams. Here’s What to Do About It
- Keeping Score: How to Use Sales Enablement Intelligence to Prove ROI
- Allego Welcomes Bas Brukx as Chief Financial Officer
- Cyber Security: Three Steps to Keep Every Site More Secure
- Have Smartphones Entered Their "Post-PC" Era?
- PlugShare and Tesla: How Apps are Shaping Transportation
- When It Comes to R&D, Money Can't Buy You Happiness
- Why Your Company Needs a Content Strategy
- My Top 12 Sessions at B2B Forum
- Get Sassy: 5 Key Elements of High Converting Content
- Six Social Media Tips to Amplify Your Content Marketing
- How to Turn a Single Marketing Asset into Content That Keeps On Giving
- What You Don't Know About SEO Ranking Factors CAN Hurt You
White Papers
- Social Media Marketing: Top 13 Questions
- Omni-Channel Marketing: Top 9 Questions
- SEO: Answers to Your Top 12 Questions
Articles
- Why Hire a Digital Agency
- Why You Should Go Omni-Channel
- Google's Enhanced Campaigns: Pros and Cons
- Get Smart About Mobile Marketing
Case Studies
- How Novartis Pharmaceuticals Outranks the Competition with Organic Search
- Agency Scales Content, Transforms Strategy
- Agency Boosts Client Deliverables and Happiness
Infographics
- State of Sales Onboarding
- Best Practices of Top-Performing Sales Reps
- Pandemic Perspective: What WFH Survey Findings Reveal About the Future of Work
- Why Do Freelance Writers Love WriterAccess?
Newsletters
- Bardorf Marketing: Legal Search Marketing (Online Newsletter)
- LSF Interactive: Performance Marketing Email Newsletter: How to Generate Interest With Pinterest
- Geary LSF Digital Marketing Group: Engage Email Newsletter: Trends and Tactics for Success
- Geary LSF Digital Marketing Group: Engage Email Newsletter: Three Ways to Leverage Earned Media
- Jewish Family & Children's Service: JF&CS Winter 2014 Newsletter
- Jewish Family & Children's Service: JF&CS Summer 2009 Newsletter
- Gann Academy: Gann News Winter 2012 (Digital Newsletter)
- Gann Academy: Gann News Spring 2010 (Print Newsletter)
CONTENT MARKETING ASSETS
Creative, cost-effective communications will increase awareness of your organization’s product or service and help you achieve your goals. My experience includes the B2B channels that are critical to business success: digital marketing, social media, events and PR.
Annual Reports | Articles | Blog Posts | Brochures | Case Studies | Catalogs | Collateral | Direct Mail | Email Marketing | Newsletters | Press Releases | Product Sheets | Social Media Marketing | Website Copy | White Papers
Annual Reports | Articles | Blog Posts | Brochures | Case Studies | Catalogs | Collateral | Direct Mail | Email Marketing | Newsletters | Press Releases | Product Sheets | Social Media Marketing | Website Copy | White Papers
Gregg Stewart
Local & Mobile Marketing Expert
"Ginna is a terrific marketing mind. She has a great ability to translate complex Digital, Mobile & Interactive topics into great marketing communications. I highly recommend her."
Local & Mobile Marketing Expert
"Ginna is a terrific marketing mind. She has a great ability to translate complex Digital, Mobile & Interactive topics into great marketing communications. I highly recommend her."
Katie Fellenz
VP, Marketing at NextLeft
"Ginna has been a true pleasure to collaborate with at Geary LSF. She is professional in all aspects of business and always brings fresh ideas to the table. You can rely on Ginna to be on time with deadlines, on par with concepts, and on point with execution. Plus, she's a delight to work with."
VP, Marketing at NextLeft
"Ginna has been a true pleasure to collaborate with at Geary LSF. She is professional in all aspects of business and always brings fresh ideas to the table. You can rely on Ginna to be on time with deadlines, on par with concepts, and on point with execution. Plus, she's a delight to work with."